Course Description for BBB4M Grade 12 International Business Fundamentals Online Course
The BBB4M Business Studies course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution. And managing international business effectively. This course prepares students for post secondary programs in business, including international business, marketing and management.
Summary of Units for Grade 12 International Business Fundamentals BBB4M
BUSINESS, TRADE, AND THE ECONOMY
By the end of the course students will:
Demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business;
Analyse the impact of international business activity on Canada’s economy;
Demonstrate an understanding of how international business and economic activities increase the interdependence of nations.
THE GLOBAL ENVIRONMENTS FOR BUSINESS
By the end of the course students will:
Analyse ways in which Canadian businesses have been affected by globalization;
Demonstrate an understanding of the factors that influence a country’s ability to participate in international business;
Assess the effects of current trends in global business activity and economic conditions.
FACTORS INFLUENCING SUCCESS IN INTERNATIONAL MARKETS
By the end of the course students will:
Analyse the ways in which cultural factors influence international business methods and operations;
Assess the ways in which political, economic, and geographic factors influence international business methods and operations;
Identify and describe common mistakes made by businesses in international markets;
Evaluate the factors currently affecting the international competitiveness of Canadian businesses.
MARKETING CHALLENGES AND APPROACHES, AND DISTRIBUTION
By the end of the course students will:
Assess the challenges facing a business that wants to market a product internationally;
Compare the approaches taken by various companies to market their products internationally;
Demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.
WORKING IN INTERNATIONAL MARKETS
By the end of the course students will:
Analyse the ways in which ethical considerations affect international business decisions;
Assess the working environment in international markets;
Demonstrate an understanding of the process for crossing international borders as it relates to international business.
Unit Order
Unit Name
Suggested Time
Unit 0
Prerequisite Review
10 hours
Unit 1
Introduction to International Business
20 hours
Unit 2
Culture, Politics, and Economics
20 hours
 
Mid Semester Point
 
Unit 3
International Trade
20 hours
Unit 4
Marketing and Logistics
20 hours
Unit 5
Course Summative
15 hours
Final
Final Exam
5 hours
 
 
Total 110 Hours